How to grow sales through packaging

Packaging is the perfect combination of design, content, shape and color that conveys the company’s relevance, not just protecting the product or putting it in a container.

 

EFFECTS OF POOR PACKAGING ON BUSINESS GROWTH

  • IT COULD DAMAGE THE PRODUCT

Have you ever bought a damaged item before you got home? Yes, this is a bad package. The point is that even loyal customers can break their loyalty if all the products they buy are slightly damaged due to packaging. Product damage also negatively impacts the financial cost of the product through refunds, sales, or significant discounts, endangering brand identity.

  • POOR PACKAGING AFFECT SALES

The market is already crowded and competitive, so if you want to make your product stand out, you will need to make your packaging physically attractive. Did you notice that phone brands are constantly optimizing their gadget packaging? This is how iPhone and Samsung have penetrated the customer’s mind. The downside is that poor product packaging doesn’t stare at you or increase sales. Bad packaging is bad for salesmanship.

  • POOR PACKAGING CAN DESTROY YOUR BRAND REPUTATION

One mistake you don’t want to make as a business person is to soil the image of our brand. Have you ever heard the African adage that says a good name is better than a house of riches? This is the same in the business space, your brand reputation is very important to your business growth.

Now that you know the cons of poor packaging on business growth, let’s dive into the effects good packaging has on business growth.  

 

EFFECTS OF GOOD PACKAGING ON PRODUCTS

  • DISPLAYS AND PROMOTES THE PRODUCT

Many products, especially groceries, contain ingredient descriptions and nutritional information on their packaging. Other product packages may contain instructions that explain how to set up and use the product. Displaying important information about your product helps you manage consumer expectations and increase customer satisfaction. The better you understand what the buyer is buying, the more likely you are to be satisfied with the purchase.

  • ATTRACTS YOUR  BUYERS

Many products, especially groceries, contain ingredient descriptions and nutritional information on their packaging. Other product packages may contain instructions that explain how to set up and use the product. Displaying important information about your product helps you manage consumer expectations and increase customer satisfaction. The better you understand what the buyer is buying, the more likely you are to be satisfied with the purchase.

  • DIFFERENTIATES THE PRODUCT FROM COMPETITORS

As you walk down the aisles of the store, it quickly becomes clear that there is no shortage of new and interesting products on the market. Separating products from competitors’ products is very important, as many retailers often put similar products on shelves. Well-crafted, eye-catching product packaging is a great way to do just that. The size and shape of the package are similar to the competitors, but the design must be different. The colors, fonts and styles you choose for your packaging can easily help you differentiate your product from the competition. Innovative designs, such as clear plastic boxes, attract consumer attention and help differentiate products.

 

IN CONCLUSION

The goal of every business is to be profitable, businesses do not exist for charity. And profits come by the consistent selling of products. If the business does not sell it cannot grow. And good packaging puts the odds in their favor, it gives businesses a better chance to grow.

Cc: (BHO)

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